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Notes from the desk
Our ideas, our numbers, our businesses. In the open.
Napkin mathNapkin math: is a mobile pet grooming van worth it?Before we build anything, we do the math on a napkin. Here is the one for a grooming van in Las Vegas. The numbers are made up to show the method.2026-09-30How we workWhy we test every idea on its own web page firstAn idea on paper costs nothing and proves nothing. An idea on a web page proves whether real people want it.2026-09-29For ownersWhat a business owner should hand over first, and what to keepHanding your business to an outside team is a big step. Here is a simple list of what to hand over and what to keep.2026-09-28